Beginners guide for how to blend your content marketing and SEO efforts together

 Create great content that will help to boost your E-A-T

E-A-T stands for expertise, authoritativeness, and trustworthiness. It’s a term that comes from Google Search’s quality rater guidelines, and it’s something the search engine has been paying a lot more attention to since 2018. 

Search engines only want to point their users in the direction of trustworthy and accurate information, so website owners need to create content that shows they’re knowledgeable sources of high-quality information. There are a few ways to do this effectively. The first is to create content that is helpful to your target audience and reflects your expertise in the field. MyCanadaPayday is a loan provider with a blog that offers a wealth of helpful financial information. Their in-depth exploration of how student loans work is a great example.

Someone who comes to this blog looking for general information on student loans is automatically going to consider MyCanadaPayday an expert on the topic of finances and borrowing money. As a result, they will be much more likely to seek the company out in the future if they require a loan.  Plus, search engines will be more inclined to see the site as a knowledgeable and trustworthy source of information, which can lead to better overall rankings on the SERPs. Similarly, the employment lawyers at Lawsuit Legal have created a guide to workers’ rights. If someone is looking for this kind of information, they might be close to asking a firm for legal help to deal with an issue at work.

Click here to know more https://www.pandadoc.com/blog/marketing-and-seo 

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